Her breakthrough occurred with the start of her collaboration with well-known Lebanese producer Jiji Lamara, when she released her controversial smash hit single "Akhasmak Ah" and third studio album Ya Salam in which she adopted a public image as a sex symbol while reinventing her music. Ajram's fourth album Ah W Noss was another commercial success, spawning the chart-topping singles "Ah W Noss", "Lawn Ouyounak", "Oul Tani Keda" and "Inta Eyh", at which point she had established pop icon status in the Middle East.